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For the last 20 years, websites were designed for humans.

Beautiful interfaces.
Fancy animations.
Complex interactions.
Infinite scrolls.
Hover effects everywhere.

But a new type of user is arriving:

AI agents. When they arrive, we’re not sure, but it’s better to be prepared for their arrival when you can.

AI Agents don’t experience your website the way humans do.

They don’t admire your gradients.
They don’t care about your microanimations.
They don’t “figure things out.”

At least not now, we’ll see if we get overrun by machines in the future

AI agents need clarity.

That changes everything about technical SEO, UX, and accessibility.

And if your site isn’t optimized for machine-readable interactions, you may become invisible in the next era of the internet.

AI agents are slowly performing more and more tasks on behalf of users:

Google’s recent guidance makes this incredibly clear:

Developers now need to think about AI agents as a distinct audience.

This is one of the biggest mindset shifts in modern SEO.

Because the future of search may not always involve humans clicking blue links anymore.

Instead:

That means your “real customer” may increasingly become:

Humans see:

AI agents primarily see:

This is why accessibility is suddenly becoming a competitive SEO advantage.

The accessibility tree is becoming the “machine-readable version” of your website.

If that structure is weak:

Google explicitly recommends auditing your accessibility tree because agents rely heavily on it. Accessibility tree is a browser-native API that distills the rendered HTML into the most important parts: roles, names, and states of interactive elements.

Accessibility tree creates a semantic summary of the page that is used by assistive technology.

An AI agent uses accessibility trees as a dense map that ignores the visual "noise" of CSS to focus on pure usability of the page. By interpreting this tree, an agent can learn the functional intent of every toggle, slider, and input field.

You can check the accessibility tree in Chrome DevTools on your pages. Just go to the Accessibility tab and toggle the “Show accessibility tree” option.

Am I figuring out another crazy AEO, GEO acronym? MEO does not sound that cool, I will work on this.

Traditional SEO focused on:

The next layer is something bigger:

Can an AI successfully USE your website?

Not just crawl it but actually use it.

This creates a new technical SEO layer focused on:

The winners in the next generation of SEO won’t simply have the best content.

They’ll have the easiest websites for AI systems to operate.

AI agents rely heavily on semantic structure.

That means:

Not:

I once worked with one of the largest US stores, and their main navigation was hidden as part of a huge image they had on every page. It was really bad then, but it would be a nightmare these days.

Google’s guidance repeatedly emphasizes semantic HTML because it creates reliable machine understanding.

Accessibility is no longer just compliance.

It’s visibility.

Agents increasingly rely on:

OpenAI and other systems reportedly use ARIA tags and accessibility metadata to interpret page structure and interactions.

This means:

The cleaner your accessibility implementation:

Modern websites often rely on:

Humans tolerate this.

Agents struggle with it.

Google specifically warns that hover states, unstable layouts, and fluid motion can be functionally broken for agents.

AI systems need:

In the future, simplicity may outperform visual complexity.

Heavy client-side rendering introduces risk.

If critical content only appears after complex JS execution:

This creates a major advantage for:

Machine-readable HTML is becoming increasingly valuable again.

Forms are one of the biggest friction points for AI agents.

To improve machine usability:

Agents think in terms of actions, not pages.

The easier it is to:

…the more likely your site succeeds in agent-driven experiences.

Historically, UX meant designing for humans.

Now websites increasingly need:

That changes design philosophy entirely.

The best future-ready websites will be:

This dual optimization is becoming a massive competitive advantage.

The internet can shift from:
“Which site ranks highest?”

To:
“Which site can AI confidently complete tasks on?”

That’s a completely different optimization model.

The brands that dominate the next era will likely have:

Not just prettier websites.

Start here:

Accessibility used to be treated like a compliance checkbox.

Technical SEO used to be treated like backend maintenance.

UX used to be mostly visual.

Now all three are merging into the same thing:

Machine readability.

Websites that are easiest for AI agents to understand, navigate, and trust…

will quietly become the winners of the next SEO era.

Reply to this email with “Agent” and your e-commerce domain.

I’ll take a look at your ecommerce site and check if your site has Tech SEO, UX or Accessibility issues that stop it from winning in Agentic Web.