🔎 Focus: Technical SEO
🔴 Impact: High
🟢 Difficulty: Easy
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Dear Tech SEO 👋
Usually, in most of my projects we handle +100k pages. Regular SEO tools, like the Google Search Console become quite limited to find patterns and set strategies. Today I will share my not-so-common tool stack I use to run all my Technical SEO projects.
Weird tools?
If I do not mention a tool that you do not know, I will give your money back, I promise.
Ready? Let’s goooooooo
My Weird Tech SEO Tool Stack
1. Search Analytics for Sheets
One of my favorite tools because it connects directly the Google Search Console to my Sheets. Perfect if you use Google for work and are addicted to Google Sheets.
Search Analytics for Sheets - Fundamental SEO extension for data analysis
It is developed and maintained by Mihai Aperghis, founder of Vertify. Mihai is a master, he builds really cool tooling and is part the to Product Experts of Google.
💙 Why I like it:
it connects without friction to ALL my Google Search Consoles.
it passes the 1000 rows of data you can export (25k limit for free!)
🔗 Where to get it:
🧑🏭 How it works:
Basically you install the Extension and then you get a little sidebar with all your GSC accounts. Then you can download all the data straight into your current Google sheet. Filters of all sorts are available. But I never filter 🙂
Search Analytics for Sheets - Dimensions
2. Toggle JS
Search Analytics for Sheets - Fundamental SEO extension for data analysis
Toggle Javascript is as simple as useful (very). It does what it says. It activates/deactivates JavaScript. I use it to know what part of a given page will be rendered in raw HTML and which parts will need (unfortunately) a 2nd crawler visit for Google to render all the good stuff. It is a free tool.
Patryk Wawok told me to use it. Otherwise I would have stayed using the Chrome developer tools and disabling JS manually. Looks a silly tool but it saves me hours every week.
🔗 Where to get it:
3. Server Log Analyzer (Screaming Frog)
Screaming Frog has a server log analyzer not many people use. It requires a separate license (maybe that’s why) than the crawler tool but it is worth it if you analyze server logs regularly.
Server Log Analysis - Overview (Screaming Frog)
I got the feeling (well, I know now for sure) that this server analyzer does not report AI crawlers by default but you can easily add any AI crawlers in the settings. The standard server report covers the basic ones Googlebot, Smartphone, Bing, etc
💙 Why I like it:
it provides in a snapshot a heath report on the site. Response codes and orphan pages is what I monitor the most.
🔗 Where to get it: https://www.screamingfrog.co.uk/log-file-analyser/
4. Promptwatch
Promptwatch is an LLM visibility tracker with a feature I love: crawler logs.
It is developed by the master Klaas Foppen and it has become rapidly in one of the most used AI Visibility Trackers nowadays.
Ai Crawler Log by Promptwatch
💙 Why I like it:
it provides the best-in-class LLM visibility tracking with a technical focus. Features I personally find quite useful:
Crawler report (integrated with Cloudflare and Vercel): you can see all AI crawlers coming to your site and which pages they visit on real time.
Query Fanout for all my tracked prompts
🔗 Where to get it: https://promptwatch.com/
5. GSC Wizard
The GSC Wizard is some advanced reporting. The master behind it is Jan-Willem Bobbink. You can tell the tools has been done by a hands-on SEO pro as all my wished reports are embedded in a long list of advanced reporting.
GSC Wizard has some real advanced dashboards like “Cannibalization Entropy“ or “CTR Curve Modeling“. The data is the same as the Google Search Console, just that the reports provide quick insights without the need to building complex Looker Studio (Data Studio) dashboards.
Jan-Willem has developed some other (weird & useful) tools I have not tried yet but you should: https://www.notprovided.eu/four-saas-bets-im-running-in-2026/
💙 Why I like it:
The cannibalization report and the query count are fundamentals for most of my strategies.
There are a ton more reports embedded.
🔗 Where to get it: gscwizard.com
6. RUMVision
A fundamental part of technical SEO is site experience. I monitor it with RUMVision.
RUMVision provides real-time Core Web Vitals monitoring for those who don’t want to wait 28 days. RUMVision is a Real User Monitoring (RUM) tool that gives you field (field, like for real users) data in real-time.
It’s developed by the masters Karlijn Löwik and Erwin Hofman (who are absolute performance beasts).
RUMVision 2.0 launched a few weeks ago and got all the fancy and useful reporting for blazing fast sites.
User Monitoring per competitor by RUMVision
💙 Why I like it:
INP report that tells you exactly which element the user clicked and which script blocked the main thread.
Health Checks: It has an automated to-do list that diagnoses issues like LCP shifts or slow interactions on autopilot.
🔗 Where to get it: https://www.rumvision.com/
TL;DR
Tool | Main Use |
Search Analytics for Sheets | Data Analysis |
Toggle JS | Rendering Auditing |
Server Log Analyzer | Log File Analysis |
Promptwatch | AI Visibility Tracking |
GSC Wizard | Search Console Intelligence |
RUMVision | Core Web Vitals Monitoring |
Do you want me to pass your site across my tool stack and see what comes up?
Reply TOOL STACK and your domain name and I will share what I find.
(I am getting quite a lot of requests and promise I will respond to everyone, it might take some time tho).
Also if you reply to this email Google will know I’m legit and not label me as spam 🙏
That’s it for today :)
Until next time 👋
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