🔎 Focus: Technical SEO
🔴 Impact: High
🟢 Difficulty: Super Simple
Sponsored by Ahrefs
Want to automate the grunt work?
Meet Agent A, the AI teammate with full access to your Ahrefs data. From fixing keyword cannibalization to shipping technical reports straight into Notion or Google Docs, it does the work you’d rather not.
Dear Tech SEO 👋
Online is good. Offline is better. I am around Berlin for the Campixx 2026.
Excited & Challenged…
I must say it is quite challenging: this is my 2nd time ever giving a presentation in a conference this big.
I’ve done hundreds of workshops
1000s of 1-on-1 meetings
My very first time speaking in an international conference was at the SEO Benelux in 2024. Back then I shared stage with the SEO giants in the region:
Chantal Smink, Roy Huiskens, Eduard Blacquière, Samuel Szepetiuk & Joran Lamisse, Clarissa Filius, Marjolein Schollaert, Arnout Hellemans, Jarno van Driel, Frank Hendrix…
This 2nd time speaking at a conference, I’m joining international SEO beasts…
Speaker Like up SEO Campixx 2026
No pressure…
But glad that my LinkedIn content led me to this speaking gig 🙂
I’m committed to this. Right now as I write this edition I’m also working on my presentation:
Let me share a bit of what I’m preparing..
How to do eCommerce SEO in the AI Search Era?
I’ll be talking about “big” eCommerce SEO. In short, how important is to focus on the infrastructure, architecture and semantics of your websites as monolith when you are working with large website.
My most loved storytelling ever about Technical SEO
1. The Cost-Per-Page Constraint
Crawling the web is becoming unsustainably expensive for search engines. Every page costs Google and AI bots hard currency to fetch, parse, and render.
If your server logs reveal 95% index bloat (infinite filters, tracking strings, endless pagination), you are an expensive, low-quality domain. High crawl costs trigger a silent indexation penalty.
2. Guarding the Conversion Baseline
eCommerce still survives the “zero-click“ era. But traffic without conversion is just an expensive hosting site. Infrastructure directly protects cash flow.
Speed is an AI Filter: Pages with an LCP > 2.5 seconds are 1.47 times more likely to be utilized in AI engine outputs.
Code Hygiene Scales Revenue: Shifting from client-side to server-side rendering drive direct increase in mobile revenue.
Log Integrity: If your server issues a other than 200 responses to
AI bots, your brand completely ceases to exist in generative answers. In fact you could return 200 HTTP response and still lose the citation to a slow landing.
3. The Mention-Citation Gap
I am running a small experiment on commercial queries across major LLMs. I want to find out if there is any relation between the amount of AI crawls and the amount of citations. Citation to crawl ratio. More of this soon.
The experiment to find a citation/crawl ration comes from the fact I saw getting cited is way easier than getting mentioned.
The Mentions: brands get offered in the text output based on historical authority, but receive zero direct LLM referral traffic.
The Citations: Smaller, highly optimized niche sites get linked as the actual data sources. Traffic is direct.
For smaller brands, getting cited is far easier than getting mentioned. It completely bypasses the barrier of legacy brand building to drive direct transactional traffic.
Come to CAMPIXX 2026 and let’s meet
For sure you will learn something new.
If you are going reply this email and arrange a coffee!
Join us: Campixx 2026
That was it for today. Enjoy.
Until next time 👋
—