🔎 Focus: Merchant Center
🔴 Impact: High
🟠 Difficulty: Medium

Back in 2023, I audited a fast-growing eCommerce site. On paper, they had it all:

But their user experience was bad, and conversion rates were embarrassing.

Why?
Their store looked trustworthy at a glance - but fell apart under the microscope.

Low-res product photos.
Default, not custom images.
Vague return policy.
“5–10 day shipping” (whatever that means).

It was the equivalent of a nice restaurant with sticky menus and dusty wine bottles.

And now in 2026, Google is watching too.

Google's Silent Ranking Factor Just Got Loud

Google just released their new Store Widget - which doesn’t just display store quality on your site - it quietly ranks and rewards it.

And stores that add the widget? They’re seeing up to 8% higher sales within 90 days.

That means store quality is no longer a “nice to have.”
It’s visibility. It’s conversion. It’s survival.

Think of Store Quality Like Restaurant Cleanliness

Would you eat at a 3-star restaurant with great food but dirty floors and no refund on bad meals?

No.
And your customers won’t buy from a store that feels… off.

Every image, not clear return policy, fake shipping promise - it all signals to Google (and buyers):

“This store is trustworthy.”
Or not.

Want to Fix This? Start With Your Store Quality Score

If you're spending money on ads but ignoring your Store Quality Score, you're silently handing your competition the sale. Go to your Merchant Center Account and check the Store Quality report.

Check how you’re doing in different areas

Want to learn how to optimize your score, earn Google’s trust, and get the Top Quality badge?

Reply to this Email with “Merchant” and your domain, and we will help you.

Come learn how to transform store trust into sales

Power to you,
Patryk

"Trust Converts"