🔎 Focus: Site Structure
🔴 Impact: High
🟢 Difficulty: Low
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The Call That Started With A LinkedIn DM
Back in November 2025, I had a call with a SaaS owner who found me through LinkedIn.
He’d been reading my content, applied a few technical SEO fixes I shared publicly, and already saw his first bit of growth.
So we started talking. His product was in translation.
And the more he explained it, the more obvious something became:
They had a product that could fit dozens of markets but their website was missing crucial things.
So I did what I sometimes do on calls.
I looked around.
A few searches later, I found they were missing core service pages for specific translation types that were already popular in Middle Eastern markets.
Easy find, really. Painfully obvious once you saw it.
So I told him for free.
Because why not.
I am just a simple guy.
The Pages They Didn’t Have Were The Growth They Couldn’t See
A couple of weeks later, I checked their site - they built the pages.
Then the traffic started climbing.
Not by 10%.
Not by 50%.
It exploded by 12x in just a couple of months.
Inital growth looks niiiice
All from a few pages they should have had already.
That’s the annoying part about SEO - the biggest growth is sitting in plain sight, ignored, because nobody looked at the market deeply enough.
The Part Google Took Back
Google spoils the fun sometimes. After the March 2026 updates, Google adjusted the positions.
I agree with them - the pages weren’t perfect. The growth dropped from 12x to around 3x.
Google is the SEO Grinch
Still, that’s pretty wild from one quick chat.
→ No retainer.
→ No full strategy.
→ No actual work together.
Just one overlooked opportunity spotted at the right time.
And this happens more often than SaaS founders want to admit.
Their site is missing pages.
Their competitors are stealing demand.
Their ICP is searching in ways their website doesn’t answer.
Then they wonder why growth feels slow, expensive, and weirdly random.
The Easy Fixes Are Usually Not That Easy To See
I sometimes talk too much on calls, but that’s usually because I can see the easy fixes.
The pages you forgot.
The technical issues holding back rankings.
The market demand your site is not capturing yet.
The stuff that feels small until it starts compounding.
Want some?
Reply to this email with “Quick Fix” and your domain. I will see what I can find in your case.
Or just book a call with me where I will probably talk too much. I am sorry in advance
Until next time 👋
oh that’s a human
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