Stop wondering if AI is talking about your brand. This post is brought to you by Ahrefs, the leading SEO & marketing intelligence platform.

With their new Brand Radar tool, you can finally monitor your visibility across major AI engines: from ChatGPT to Google’s AI Overviews. Secure your brand as the top choice in the era of AI.

I was hyper-focused on fixing technical and content stuff on the websites themselves for years.

Now Google cares not only about your site, but it also cares about your entire brand and how it appears in different channels on the internet.

It's time to let your brand grow everywhere, not only within the borders of your site.

In this post, I wanted to show you how I better understand my brand using Ahrefs Brand Radar.

In Ahrefs Brand Radar, you can put your brand and compare how it appears in AI search and other channels compared to your competitors. In the example, I compared Lowe's brand to Home Depot, Ace Hardware, and Menards.

Let’s pretend Lowe’s is our client here (would be pretty sick, not gonna lie)

Looking at the overall AI Share of voice, Home Depot is destroying Lowe's, so there is a huge potential in appearing in AI search for more important prompts.

Ace Hardware is also outgrowing Lowe’s in AI Overviews. I decided to check the Video Visibility report in Brand Radar to see how those brands compare in terms of brand mentions on YouTube (btw, who spells YouTube like that - I usually go with YT).

In the YouTube visibility report, we can see that Home Depot is mentioned around 100 times more often in YouTube videos than Lowe’s + pretty much every other brand we checked is mentioned more often.

In recent studies, we found that Google AI Overviews cite YouTube most often for health topics.

YouTube becomes a source of actual lived experience for many people and brands. That's why creating valuable video content on YouTube is really valuable for SEO and your brand strength in organic search.

Google rewards brands that show lived experience, discussion, and authority across channels.

In the Ahrefs Brand Radar YouTube report, you can find your brand mentions in particular YouTube video transcripts, as well as your competitor mentions.

This report shows you a ton of info:

All of this can result in a great video content strategy, brand-building, sponsorships, influencer relationships, and a better understanding of how people feel about your brand.

You can also see which videos are cited in the AI search for particular prompts

That data isn’t vanity.

It’s your next content roadmap.

Stop Optimizing Pages. Start Expanding Territory.

Export the data and find the gaps. Create a video content strategy that will expand your brand and show the real lived experience behind the brand.

The brands that win organic search now are the ones that show up beyond their own domain.

The question is simple:

Are you optimizing a website?

Or are you building a brand?

Check out the Ahrefs Brand Radar tool below and get more data about your brand in seconds

Here I audited Displate. - huuuuuge global metal poster store with a huge brand thanks to hundreds, if not thousands, of YouTube sponsorships. The power of the brand didn’t save them from Technical SEO issues