Why Google Loves the Cheapest Website in the Room

🔎 Focus: Site Speed
🔴 Impact: High
🟠 Difficulty: High-Medium

Why Google Loves the Cheapest Website in the Room

There’s a side of SEO no one talks about.

It’s not backlinks, domain authority, or content velocity.
It’s server costs.

I used to think Google ranked pages based on "value."
But then I saw something that shifted my entire perspective:

Google’s infrastructure runs at a massive scale - and every millisecond, every server call, every render cycle costs them real money.

Billions of pages. Billions of dollars.
So guess what they prefer?

Pages that are cheap to process.
Pages that don’t make their servers sweat.

The Silent Ranking Factor No One Optimizes For

Here’s what I realized:

If your site makes their infrastructure work harder, you’re less likely to win rankings.
Not because your content sucks, but because your tech stack does.

They even state that in their documentation

Slow client-side rendering? Bloated JS? CPU-heavy pages?
All of it = higher server costs for Google = lower trust for you.

Once I saw this, I ditched fancy setups and focused on Server Site Rendering and Static Site Generation.
The result?

Pages loaded faster, rankings jumped, and my "invisible penalty" lifted.

Google Isn’t Judging You. They’re Budgeting You.

Think of it like this:

If Google were a landlord, it wouldn’t evict the loudest tenant.
They’d evict the one costing them the most to house.

Your codebase might be beautiful.
But if it’s expensive to crawl, render, or cache, you're getting taxed for it.

Want to Build an SEO-Friendly Site Google Wants to Rank?

I have 2 free spots for Tech SEO campaigns focused on technical opportunities that move the needle. I’ll walk through how to build fast, cheap-to-render pages that actually perform.

Send me back your name and domain if you're in.

This is for builders who want rankings that stick.

Power to you,
Patryk Wawok